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Marketing in 4 Weeks - The Complete Guide to Success: Teach Yourself

English · Paperback

Description

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@2@@18@Marketing In 4 Weeks@19@ is a comprehensive guide to contemporary marketing and PR, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in modern marketing. From strategy, mobile and ecommerce to social media, SEO and PR you'll discover all the tools, techniques and strategies you need to get your marketing right.@3@@2@This book introduces you to the main themes and ideas of marketing, digital marketing and PR, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, @18@Marketing In 4 Weeks@19@ is your fastest route to success:@3@@2@Week 1: Marketing In A Week@16@Week 2: Digital Marketing In A Week@16@Week 3: Social Media Marketing In A Week@16@Week 4: Public Relations In A Week@3@@2@@20@ABOUT THE SERIES@21@@16@@20@@21@@18@In A Week@19@ books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the @18@In A Week@19@ series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.@3@

Product details

Authors Eric Davies, Brian Salter, Nick Smith
Publisher Teach Yourself
 
Languages English
Product format Paperback
Released 29.01.2015
 
EAN 9781473605299
ISBN 978-1-4736-0529-9
No. of pages 480
Dimensions 132 mm x 198 mm x 32 mm

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