Fr. 46.50

Internet Challenge to Television

English · Paperback / Softback

Shipping usually within 1 to 3 weeks (not available at short notice)

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Informationen zum Autor Bruce M. Owen is Morris M. Doyle Centennial Professor in Public Policy, Emeritus, at Stanford University, and Senior Fellow, Emeritus, at Stanford’s Institute for Economic Policy Research. From 1981 to 2003, he was CEO of Economists Incorporated. Klappentext advertisers! each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools. Zusammenfassung Television technology is now changing at the same pace as computer software. What this means—for TV, for computers, and for popular culture where video media reign supreme—is the subject of this timely book. Owen looks at the economic history of the television industry and at the effects of technology and government regulation on its organization.

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