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- Photographs of 30 ecstasy pills from the years 2000 and 2001
- Highlights the DIY branding of clever drug dealers of the time, usually based on well-known corporate logos
- Shot on slide film with an extreme macro lens
About the author
Michael Lorenzini is a photographer, curator and writer based in New York City. He is a former book editor at Aperture and he is the author of New York Rises (Aperture, 2007), winner of the New York Society Library's annual New York Book Award. Reoccurring themes in his photography have been youth culture, environmental portraiture, and artificial or human-altered landscapes. His photographs have been shown at Sotheby's, the Bronx Museum of the Arts, PS1, and the National Arts Club.
Summary
In our pill-happy society there is a pill for everything. Corporate legal drug dealers, aka Big Pharma, have for decades put design thought into clever pill presses and multicolored gel-caps to distinguish their products and attract buyers. So too, in the 1990s and 2000s when ecstasy swept the club and rave scenes, the branding of pills was essential to the marketing, a way for the user to identify a good high from cold medicine or a batch of poison. Ecstasy branding was often based on well-known corporate logos. Easily identified, pill makers latched onto the brand recognition of our corporate society subverting the brands at the same time. A process the cultural critic Carlo McCormick says “collapses the ever-convergent space between subversive youth culture and acquiescent mainstream passive consumption.”
While working as a nightlife photographer, New York-based Michael Lorenzini became fascinated by the design details in ecstasy tablets and wanted to document this underground art form. He proceeded to photograph every pill he took from 2000-2001. Although jewel-like in their tiny colorful forms, the macro photographs, shot on slide film with an extreme macro lens, reveal hidden imperfections and textured landscapes.
Every Pill I Took: 2000-2001 is part of Blurring Books' new series of publications, Limited Slim Publications.
