Campaigning for Hearts And Minds - How Emotional Appeals in Political Ads Work

Klappentext Ted Brader's innovative book is the first scientific study to examine the effects televised political ads have on voter decision-making. Zusammenfassung Useful for those wishing to understand how American politics is influenced by advertising! this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments! conducted by the author during an election! with truly eye-opening results that upset conventional wisdom.

Product details

• Authors: Ted Brader, Brader Ted, Ted Brader
• Publisher: University Of Chicago Press
• Languages: English
• Product format: Paperback / Softback
• Released: 10.01.2006
• EAN: 9780226069890
• ISBN: 978-0-226-06989-0
• No. of pages: 280
• Dimensions: 148 mm x 228 mm x 18 mm
• Series: Studies in Communication, Media & Public Opinion; Studies in Communication, Medi; Studies in Communication, Media & Public Opinion; Studies in Communication, Media, and Public Opinion (CHUP); Studies in Communication, Media, and Public Opinion
• Subjects: Non-fiction book; Social sciences, law, business > Political science > Political theories and the history of ideas; USA, POLITICAL SCIENCE / History & Theory, Political science & theory, United States of America, USA, Political campaigning & advertising, Political science and theory, Political campaigning and advertising