Fr. 47.90

Ted Brader, Ted Brader

Campaigning for Hearts And Minds - How Emotional Appeals in Political Ads Work

English · Paperback / Softback

Shipping usually within 3 to 5 weeks (title will be specially ordered)

Description

Klappentext Ted Brader's innovative book is the first scientific study to examine the effects televised political ads have on voter decision-making. Zusammenfassung Useful for those wishing to understand how American politics is influenced by advertising! this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments! conducted by the author during an election! with truly eye-opening results that upset conventional wisdom.

Product details

Authors	Ted Brader, Ted Brader
Publisher	University Of Chicago Press

Languages	English
Product format	Paperback / Softback
Released	10.01.2006

EAN	9780226069890
ISBN	978-0-226-06989-0
No. of pages	280
Dimensions	148 mm x 228 mm x 18 mm
Series	Studies in Communication, Media & Public Opinion Studies in Communication, Medi Studies in Communication, Media & Public Opinion Studies in Communication, Media, and Public Opinion (CHUP) Studies in Communication, Media, and Public Opinion
Subject	Non-fiction book

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