Search Engine Optimization All-in-One - 3rd Edition

The most comprehensive coverage of search engine optimizationIn Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay--whose search engine consultancy predates Google--shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!* Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more* Covers SEO and optimizing servers for SEO* Provides important information on SEO web design* Shows you how to use SEO to stay "above the fold"If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

List of contents

Introduction xxiiiPart I: Getting StartedChapter 1: An Introduction to Tizen 3Discovering Tizen 3The Tizen Association and Tizen Project 4The Tizen Ecosystem 4Reasons for Programming in Tizen 5Tizen Is Based on Standards 5Tizen Is Open 5Tizen Is Heterogeneous 6Tizen Has Industry Support 6Installing the Tizen SDK 6Prerequisites 6Installing the SDK 7Creating the Tizen Hello World Web Application 9Creating the Hello World Tizen Native Application 13Signing the Hello World Application 17Summary 19Chapter 2: Tizen Application Packages 21Packaging a Web Application 21Packaging a Native Application 25Packaging a Hybrid Application 29Using Optional Features 31Using Privileged APIs 35Signing a Package 38Summary 40Chapter 3: Tizen Development Tools 41The Tizen IDE 41Tizen Emulator 42Enabling Hardware Acceleration 45Using the Tizen Emulator 45Tizen Web Simulator 48Smart Development Bridge 50Debugging and Testing 53Designing the UI with the UI Builder 56Summary 58Part II: Tizen Web APIsChapter 4: Web Application Fundamentals 61The Web Runtime 62Tizen Device APIs 63Tizen Web UI Framework 65Overview of the Tizen Web UI Framework 66The Basics of jQuery Mobile 68Using the UI Builder 69Choosing Your Widgets 70Implementing Events in the UI Builder 71Summary 75Chapter 5: Location-Based Services 77Displaying a Map 78Detecting a User's Location 80Monitoring the User's Position 83A Word of Caution 84Adding Markers to a Map 84Geocoding and Reverse Geocoding 85Summary 87Chapter 6: Multimedia 89Discovering Multimedia Content 89Embedding HTML5 Audio and Video 95Capturing Images 96Creating a Simple Camera Application 97Capturing an Image 99Summary 102Chapter 7: Sensors and Other Hardware 103Device Orientation 103A Working Example 105Near Field Communication (NFC) 110Using NFC in Your Web Applications 111Peer-to-Peer Mode 114Summary 116Chapter 8: Messaging Services 117Messaging Service 117E-Mail Client Example 124Summary 131Chapter 9: Contacts and Calendars 133Setting Privileges 133The Contact API 134Address Book 134Contacts 136Person Objects 144The Calendar API 146Calendar Events 149Calendar Tasks 149Adding Events 151Getting Events 153Updating Events 153Creating Recurring Events 154Setting Alarms 157Converting Events to iCalendar Format 158Summary 159Chapter 10: Native UI Applications 163UI Framework Architecture 163Types of Native UI Applications 166Native UI Application Life Cycle 167State Transition Flow 168Initialisation and Termination 169Application and Frame States 170Creating a Form and Handling Events 171Handling UI Events 175Handling Hardware Keys 177Handling Gestures 179Summary 182Chapter 11: Native Application fundamentals 183Basic Idioms and Styles 184Error Handling 184Debugging Macro Functions 189Two-Phase Construction 192The RAII Idiom 193Transferring Object Ownership 199Fundamental Data Types 200Object 200String 201Collection 206STLConverter 214DateTime and TimeSpan 218ByteBuffer 221Summary 223Chapter 12: Native UI Controls 225An Overview of UI Controls 225Using Containers 227Popups 228Panels 229Layout 230Coordinate System 231Using UI Controls 232Button 232EditArea, EditField, Textbox, and ExpandableEditArea 232Keypad 233Gallery 234SearchBar 234CheckButton 235Slider and Progress 236EditTime and EditDate 237ContextMenu and OptionMenu 238TabBar 239ColorPicker 240Header and Footer 240ListViews 243TableViews 244Summary 247Chapter 13: Multimedia and Content 249Content and Content Information 250Searching for Content 252Managing Playlists 254Playing Media Content 254Playing Audio 256Seeking in the Audio Player 257Playing Video 258Capturing Video in the Player 260Playing Multiple Audio Sources 261Recording Media Content 263Recording Audio 263Recording Video 265Capturing Images from the Camera 268Working with Images 269Decoding Images 269Editing Images 271Encoding Images 271Decoding Audio and Video 272Decoding Audio Content 272Decoding Video Content 272Encoding Audio and Video 273Encoding Audio Content 273Encoding Video Content 273Extracting Frames from Video 274Media Application Controls 274Music Player Application Control 275Video Player Application Control 277Camera Application Control 277Image Viewer Application Control 279Summary 281Chapter 14: Telephony and Networking 283Telephony 284Phone and Call Application Controls 284Getting the Current Call Information 286Checking the Telephony Network and SIM State 289Messages 291SMS Messages 291MMS Messages 298E-mail 300Push Messages 303Networking 307Network Connection Management 308HTTP 312Wi-Fi and Wi-Fi Direct 314Bluetooth 320NFC 325Summary 331Chapter 15: Location and Social Servic es 333The Location Service 334Location Settings 334Location Criteria 336Getting the Location 336Monitoring Locations 337Using a Map 343The Social Service 343Social Privacy Setting 344Account Management 344The Address Book 349The Calendar Book 358Summary 366Chapter 16: Advanced UI and Graphics 367Advanced UIs 367Animations 368Scene Management 377Graphics 380UI Extensions 382Vision 383Sensors 386Speech 388Summary 390Chapter 17: I/O and Internationalisation 391Predefined Directories 392Handling File I/O 396Basic File Operations 396Getting File Attributes 399Copying, Moving, and Deleting Files 401Handling Directories 402Locking Files 405Observing File and Directory Changes 406Building a Database 409Creating a Table 409Creating a Row 410Updating a Row 412Deleting a Row 413Querying a Table 414Monitoring Storage Events 415Internationalising Your Applications 417Handling Different Text Encodings 417Handling Locale-Sensitive Information 425Summary 430Part IV: Advanced TizenChapter 18: Multithreading 433Worker Threads 434Making an Asynchronous Worker 437Using Timers 443Asynchronous Inter-thread Communication 445Summary 455Chapter 19: Inter-App lication Communication and Hybrid Applications 457Inter-Application Communication 458Message Ports 458Creating a LocalMessagePort in a Native Application 459Sending a Message to Another Application 461Receiving a Message Response 461Defining a Message Protocol 463Sending Requests to a Native Application from a Web Application 467Using a Trusted Message Port 474Making a Hybrid Package 475Summary 477Index 479

Product details

• Authors: Bruce Clay
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 10.09.2015
• EAN: 9781118921753
• ISBN: 978-1-118-92175-3
• No. of pages: 768
• Dimensions: 190 mm x 237 mm x 40 mm
• Series: For Dummies
• Subjects: Social sciences, law, business > Business; Internet, Informatik, Suchmaschinenoptimierung, Internet Business, computer science