Read more
Zusatztext Graham offers us a forensic and clearly articulated exploration of Google – as a company and a search engine – painting a lucid and unsettling picture of how search shapes our world. Informationen zum Autor Rosie Graham is Lecturer in Contemporary Literature and the Digital at the University of Birmingham, UK and co-director of its Digital Cultures Research Centre. Klappentext What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale. Vorwort This book investigates Google’s search engine through close analysis and an exploration of its historical and cultural context, which the author argues stretches back to the birth of literacy, approaching key issues through case studies (such as instances of misogynistic Autocomplete suggestions and Google’s role in the rise of fake news). Zusammenfassung What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google’s search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google’s role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google’s influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale. Inhaltsverzeichnis Introduction: Investigating Google's Search Engine 1.0 Google's Dominance 2.0 The Three Steps of How Search Engines Work: Crawling, Ranking, and Query Results 1.1 Step One: Crawling 1.2. Step Two: Ranking 1.3 Step Three: Query Results 3.0 Five Key Challenges of Studying Google's Search Engine 3.1: Multiple Actors: Search Engine Optimisation and Economic Incentives 3.2: Moving Targets 3.3: Each Search a Partial Viewpoint 3.4: No Real Alternatives 3.5: The Myth of Black Boxes 4.0 Chapter Outlines 5.0 Notation and Examples Chapter One: Understanding Google Queries and the Problem of Intentions Introduction 1.0 Categorising How and What People Search 1.1 The Roles of Search Engines and Information Retrieval's Question of Why 1.2 Query Length and the Problems of Intention 1.3 All Information is Ethical: Searching for [food for snakes] 2.0 Predicting Intentions with a Lack of Informatio...
