Brain-Friendly Museum - Using Psychology and Neuroscience to Improve the Visitor Experience

The Brain-Friendly Museum proposes an innovative approach to experiencing and enjoying the museum environment in new ways, based on the systematic application of cognitive psychology and neuroscience. This book provides practical guidance on thinking about museums in different ways.

List of contents

1. The Brain-Friendly Museum: How Psychology and Neuroscience Can Help Museums to be Brain-Friendly and Promote Wellbeing. 2. Emotions: The First Connection to Our Cultural Heritage. 3. Perception and Museum Display. 4. Attention, Memory, and Learning in Museums. 5. What is the Right Language and Type of Communication to Engage Different Kinds of Museum Audiences? 6. Problem Solving, Decision-Making, Judgement, Reasoning, and Creativity: The Role Of Museums in the Visitors' Cognitive Growth. 7. Musuems, The "Magic Box", and Neuroscience Tools. 8. Museums: How They Foster Wellbeing. A Round-Up of Initiatives 9. Parallel Worlds: Popular Education Through Neuroscience and the Fine Arts 10. The Museum And Quality of Life. 11. Unlocking Value In Museums and Art Galleries Through Measuring Wellbeing. 12. The Museum's Mind: A Genetic Code For Cultural Exhibitions. 13. Virtual Reality and Neuroarchaeology: Visual Perception and Cognition of an Archaeological Excavation. An End That is a Beginning

About the author

Annalisa Banzi is an art historian and researcher at CESPEB with a Ph.D. in psychology applied to museum studies. She has an interdisciplinary specialisation in museum studies, psychology, and neuroscience which aims to improve the dissemination of museum contents and to develop visitors' mental wellbeing and satisfaction.

Summary

The Brain-Friendly Museum proposes an innovative approach to experiencing and enjoying the museum environment in new ways, based on the systematic application of cognitive psychology and neuroscience. This book provides practical guidance on thinking about museums in different ways.

Product details

• Authors: Annalisa (University of Milano-Bicocca Banzi
• Assisted by: Annalisa Banzi (Editor), John H. Falk (Foreword)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 31.10.2022
• EAN: 9781032303307
• ISBN: 978-1-0-3230330-7
• No. of pages: 172
• Subjects: Humanities, art, music > Art > General, dictionaries; Travel > Travel guides; Perception, Museum, historic sites, gallery & art guides, PSYCHOLOGY / General, ART / Museum Studies, PSYCHOLOGY / Cognitive Psychology & Cognition, PSYCHOLOGY / Applied Psychology, Psychotherapy, Psychology: emotions, Psychological theory, systems, schools and viewpoints, Psychological theory & schools of thought, Cognition and cognitive psychology, Museology & heritage studies, Museology and heritage studies, Travel guides: museums, historic sites, galleries etc