Graphic Design Theory

This is one of two books in ''Design in Context'', a vital new series that focuses on the needs of contemporary students of graphic design. Meredith Davis draws on her many years'' experience teaching graphic design students to explain complex theories with total clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their own studio practice. Topics include: communication models; visual representation as a system of signs; cognitive approaches to design; modernism and postmodernism; and the social, cultural, and material contexts of contemporary design. Above all, the book demonstrates to students how to apply theory in a modern graphic design practice to improve their work and to embark on a successful career.

About the author

Meredith Davis is Professor of Graphic Design, North Carolina State University. She is a former president of the American Center for Design and the founding president of the Graphic Design Education Association.

Product details

• Authors: Meredith Davis, Davis Meredith
• Publisher: Thames & Hudson
• Languages: English
• Product format: Paperback / Softback
• Released: 17.09.2012
• EAN: 9780500290491
• ISBN: 978-0-500-29049-1
• No. of pages: 256
• Dimensions: 210 mm x 270 mm x 20 mm
• Weight: 1100 g
• Series: Graphic Design in Context
• Subjects: Humanities, art, music > Art > Interior design, design; Graphic Design, DESIGN / Graphic Arts / General