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Informationen zum Autor Dave Langford is the Director of the Graduate School in the Department of Architecture & Building Science at Shrathclyde University in Glasgow. He has contributed to the field of construction management for over 25 years and has lectured and consulted throughout the world. He has written many academic papers and several books including two which he co-authored for Blackwell, Strategic Management in Construction and Construction Management in Practice . Steven Male is Director of Steven Male Associates Limited, a specialist company dealing with consultancy assigments, research, and training in value-for-money in property and physical infrastruture asset management. He is currently working on a series of transport-related assignments for the World Bank. Prior to this Steven was Professor in Property & Infrastructure Asset Management at the University of Leeds. Klappentext This book reviews general theory of strategy, relates it to the particular circumstance of the construction industry, and shows how it can be applied in practice. It brings together ideas from economic, marketing, management, business and politics to develop strategic management for both contractors firms and the associated professions. Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham, and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organisations. The book will provide a valuable tool for the strategic development of construction firms. Zusammenfassung This book reviews the general theory of strategy! relates it to the particular circumstances of the construction industry! and shows how it can be applied in practice. It brings together ideas from economics! marketing! management! business and politics to develop strategic management for both contractorsa firms and the associated professions. Inhaltsverzeichnis Introduction PART A - Construction and its Business Environment. Construction - an Overview of the Market. The Strategic Role of the Actors in the Construction Process. Clients, Constructors and Competencies. PART B - Concepts of Strategic Management. The Firm and the Strategic Management Process. Strategic Behaviour of Construction Firms. Strategies for International Construction. PART C - Techniques for the Strategic Planner. Portfolio Management, Delphi Techniques and Scenarios. Marketing and Promotional Strategies in Construction. PART D - Summary. A synthesis of Strategic Management in Construction. Index. ...
