Esports and the Media - Routledge Focus on Digital Media and Culture

This book takes a multidisciplinary approach to the question of esports and their role in society. A diverse group of authors tackle the impact of esports and the ways in which it has grown within the entertainment industry around the world.Chapters offer a coherent response to the following questions: What role do esports play in the entertainment industry? What communication skills can be learned through esports? What do the media gain from broadcasting esports? What is the relationship between social networks and esports? What are the main marketing strategies used in esports? What effect does communicative globalization have on the development of esports? What is the relationship between merchandising and esports? What do communication experts think about esports?Offering clear insights into this rapidly developing area, this volume will be of great interest to scholars, students, and anyone working in game studies, new media, leisure, sport studies, communication studies, transmedia literacy, and digital culture.The Open Access version of this book has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license: https://www.taylorfrancis.com/books/oa-edit/10.4324/9781003273691/esports-media-angel-torres-toukoumidis

List of contents

Part I: Overview, 1. E-sports in the Entertainment Industry: Overview, Part II: Media Platforms and Esports, 2. The Social Media Impact of Esports: The Case of Esports on Facebook, Part III: Communicative Globalization of Esports, 3. Live-Streaming Culture in the Esports Community, 4. Marketing Strategies for Esports, 5. Comparative Study of the Transmedia Element in Esports: America, Europe, and Asia, 6. How the Negative Public View of Videogames Threatens Esports Sponsors, 7. Communication Experts' Perspective on Esports

Product details

• Authors: Angel Torres-Toukoumidis, Angel (Universidad Politecnica Torres-Toukoumidis
• Assisted by: Angel Torres-Toukoumidis (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 31.07.2022
• EAN: 9781032222653
• ISBN: 978-1-0-3222265-3
• No. of pages: 118
• Dimensions: 145 mm x 225 mm x 15 mm
• Series: Routledge Focus on Digital Media and Culture
• Subjects: Education and learning > Teaching preparation > Vocational needs; Humanities, art, music > Art > General, dictionaries; Media Studies, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Sports & outdoor recreation, Media studies: internet, digital media and society, GAMES & ACTIVITIES / Video & Mobile, eSports / Professional video gaming