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Media technologies now provide facts, answers, and "knowledge" to people - search engines, apps, and virtual assistants increasingly articulate responses rather than direct people to other sources.
Semantic Media is about this emerging era of meaning-making technologies. Companies like Apple, Google, Facebook, Amazon, and Microsoft organize information in new media products that seek to "intuitively" grasp what people want to know and the actions they want to take. This book describes some of the insidious technological practices through which organizations achieve this while addressing the changing contexts of internet searches, and examines the social and political consequences of what happens when large companies become primary sources of information.
Written in an accessible style, Semantic Media will be of interest to students and scholars in media, science and technology, communication, and internet studies, as well as professionals wanting to learn more about the changing dynamics of contemporary data practices.
List of contents
Acknowledgments
Introduction
1. A History of Semantics
2. Knowledge Graphs
3. One Schema to Rule them All
4. The Wiki Wrangler
5. "An Ontology-Driven Application for the Masses"
Conclusion
Notes
References
Index
About the author
Andrew Iliadis is Assistant Professor in the Department of Media Studies and Production at Temple University.
Summary
Media technologies now provide facts, answers, and "knowledge" to people - search engines, apps, and virtual assistants increasingly articulate responses rather than direct people to other sources.
Semantic Media is about this emerging era of meaning-making technologies. Companies like Apple, Google, Facebook, Amazon, and Microsoft organize information in new media products that seek to "intuitively" grasp what people want to know and the actions they want to take. This book describes some of the insidious technological practices through which organizations achieve this while addressing the changing contexts of internet searches, and examines the social and political consequences of what happens when large companies become primary sources of information.
Written in an accessible style, Semantic Media will be of interest to students and scholars in media, science and technology, communication, and internet studies, as well as professionals wanting to learn more about the changing dynamics of contemporary data practices.
Report
"Semantic Media is an exceptional primer on the meaning-making power big tech exerts through the seemingly innocuous technologies of online search and personal assistants. Iliadis deftly demonstrates how efforts to deliver information to the consumer have far-reaching cultural consequences. A must-read for scholars and students seeking to address contemporary challenges in information and technology."
Andrea L. Guzman, Northern Illinois University
"Iliadis provides a broad introduction to semantic approaches and why they matter, as well as strong theoretical connections and illustrations of their practical application. Anyone interested in how knowledge is constructed and shared in a networked society will find the book enlightening and generative."
Alexander Halavais, Arizona State University
