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This book develops a path to decarbonization through a process of Green Market Transformation. Matisoff and Noonan assess the scope and impact of the green building movement, which is working towards decarbonizing a sector that accounts for more than a third of global carbon emissions. They describe the role of the movement in addressing sustainability challenges within the building and construction sector, and suggest new ways of marshalling markets through the voluntary efforts of industry to shift society towards a better future. Matisoff and Noonan tell the success story of green industry, seen through the lens of green buildings and ecolabels. By combining case studies with recent interdisciplinary scholarship, the authors provide a compelling narrative of the opportunities and limitations of reliance on voluntary approaches to regulation.
List of contents
1. Advancing a perspective of green market transformation; 2. The architecture of green building policies and practice; 3. Choose your own adventure! The landscape of ecolabel design; 4. The labeling building challenge: the world of ecolabels for the built environment; 5. The public and private benefits of green building: many shades of green; 6. Tossing a pebble in a pond: the anatomy of a demonstration project; 7. Demonstrating innovation in green buildings: catalyzing market transformation; 8. Keep raising the bar: Green-lighting a race to the top; 9. It's not easy being green: environmental and equity impacts of green building; 10. A Blueprint for green market transformation; 11. Conclusions: what are we building to?.
About the author
Daniel C. Matisoff is an associate professor of public policy at the Georgia Institute of Technology and the Director of the Sustainable Energy and Environmental Management master's program. He publishes in the areas of the economics and policy of renewable energy, information disclosure programs, and corporate social responsibility.Douglas S. Noonan is the Paul H. O'Neill Professor of Public and Environmental Affairs at the O'Neill School at Indiana University–Purdue University Indianapolis. He is an economist who researches many topics, emphasizing the built environment and amenities affecting quality of life.
Summary
By assessing cases of ecolabeling and green building, this book presents a theory of Green Market Transformation that combines innovation and sustainability. It reimagines the ways in which markets can be leveraged to transform industry, and will appeal to a broad readership, from planners to architects, construction managers to researchers.
