Communicating for Change - Strategies of Social and Political Advocates

This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication.

List of contents

Part 1 Acknowledgements Part 2 Foreword Chapter 3 1 Introduction: The Importance of Activist Media Use Chapter 4 2 Face-To-Face Interaction Chapter 5 3 Talking on the Telephone Chapter 6 4 Meeting in Small Groups Chapter 7 5 Communicating at Events Chapter 8 6 Using Paper Chapter 9 7 Disseminating Messages through Mass Media Chapter 10 8 Connecting through Computers Chapter 11 9 Conclusion Part 12 Appendix A: Advocate Participants Part 13 Appendix B: Research Method Part 14 References Part 15 About the Author

About the author

John P. McHale is assistant professor in the communication department at Illinois State University in Normal.

Summary

This book explores the various ways social activists use media and communication strategies, including mass media, face-to-face/interpersonal communication, the telephone, group communication, events, papers or literature, and computer-mediated or online communication.

Product details

• Authors: John P Mchale, John P. McHale
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 27.02.2004
• EAN: 9780742529724
• ISBN: 978-0-7425-2972-4
• No. of pages: 264
• Dimensions: 152 mm x 229 mm x 19 mm
• Series: Communication, Media, and Politics; Communication, Media, and Poli; Communication, Media, and Politics; Communication, Media, and Poli
• Subjects: Non-fiction book > Politics, society, business > Politics; Social sciences, law, business > Media, communication > General, dictionaries