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"Stop losing sleep because you're not sure where your next customer is going to come from. Stop worrying about how you're going to meet payroll next week. Stop accepting customers who aren't a good fit just because you're afraid to turn away business. Claim your entrepreneurial freedom and start doing business on YOUR terms by creating an Automatic Marketing Machine for your business. The key to growing your business sustainably and predictably is building a marketing system that isn't dependent on your labor. This book will give you step-by-step instructions, examples, and real-world case studies to help you create an Automatic Marketing Machine that will produce a steady stream of new prospects and customers for your business--whether you're in the office, at home with your family, or on vacation!"--Jacket.
List of contents
INTRODUCTION Let's Cut the BS and Make Your Small Business More Profitable Do Your Marketing Vendors Have You Carrying Water? Yes, This Stuff Really Works! Why Most Small Business Marketing Doesn't Work ...and What to Do about It Ten Foundational Rules to Build Your Automatic Marketing Machine Aiming Your Machine Glossary of Important Terms and Key Concepts Market, Message, Media Building Your Lead Generation System, Part One Building Your Lead Generation System, Part Two Building Your Lead Conversion System Maximizing Customer Lifetime Value Managing Your Marketing Team The Tale of Two Entrepreneurs Case Studies ABOUT THE AUTHORS
About the author
RJON ROBINS is cofounder and President of How To MANAGE Enterprises which helps to manage more than 500 of the fastest-growing, and most-profitable small businesses in and around the United States. How To Manage helps its entrepreneurs build businesses that work for them, instead of the other way around. RJon practices what he preaches, often working from his boat in sunny South Florida when not investing time with his wife and their son.DANNY DECKER is a serial entrepreneur and a marketing strategist, consultant, and keynote speaker. Danny started, scaled, and sold his seven-figure marketing agency in just six years–and he's passionate about teaching small business owners how to build marketing systems that produce predictable, sustainable growth. He lives in Charlotte, North Carolina, with his wife, two kids, and a hyperactive German Shepherd.
Summary
Imagine waking up in the morning...
Imagine waking up tomorrow morning and every morning after that with no anxiety about where your next paying client or customer is going to come from. Would you still take abuse from all the fee-negotiators, scope-creepers, time-vampires, and/or staff-abusers you sometimes catch yourself taking business from, just to pay the bills?
With an Automatic Marketing Machine you won't have to. Because an Automatic Marketing Machine filters out the "wrong" prospects while delivering a steady stream of the right ones day after day, week after week, month after month... even while you're away from the office. This book contains step-by-step instructions, case studies, tools, examples and FREE BONUS resources to help you build an Automatic Marketing Machine of your very own.
Claim your entrepreneurial freedom today and join thousands of other small business owners who now get to do business on their terms because their Automatic Marketing Machine keeps a steady stream of highly-qualified prospects coming to their door.
Here's a taste of what you'll learn:
- How to create equity and wealth through your business, not just day-to-day income
- Why most small business marketing doesn't work (and what to do instead)
- How to identify your ideal target market
- Why the right unique selling proposition (USP) is so important for your business - and how to create yours
- Why even a mediocre marketing machine will outperform the most brilliant marketer in the world - over and over and over again
- How to craft a message that's irresistible to your target customers
- Two very different types of lead generation pipelines that you can use to pump a steady flow of prospects into your business
- How to ensure that your lead conversion system becomes a huge competitive advantage for your business
