Fr. 39.50

Metaverse Handbook - Innovating for the Internet''s Next Tectonic Shift

English · Hardback

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Description

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The metaverse is here. Are you ready?
 
In The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift, a duo of experienced tech and culture experts delivers a can't-miss guide to participating in the most promising new technology since the advent of the web. Through dozens of metaverse creator case studies and concise, actionable insights, you'll walk away from this book understanding how to explore and implement the latest metaverse tech emerging from blockchain, XR, and web3.
 
In The Metaverse Handbook, you'll discover:
* What the metaverse is, why you should care about it, and how to build your metaverse strategy
* The history of the metaverse and primers on critical technologies driving the metaverse, including non-fungible tokens, XR, the blockchain, and web3
* How to unearth unique metaverse opportunities in digital communities, commerce, and immersive experiences
 
As the metaverse has rapidly become the technology platform and marketing buzzword of the future, this new reality for companies, creators, and consumers is not easily understood at the surface level. Those who aim to be at the forefront of this exciting new arena must first understand the foundations and central technologies of the metaverse.
 
An essential resource for digital professionals, creators, and business leaders in the vanguard of the coming technology revolution, The Metaverse Handbook provides the go-to roadmap for your journey into the metaverse.

List of contents

About the Authors vi
 
Acknowledgments ix
 
Foreword xvii
 
Introduction xxi
 
Chapter 1 A Vision for the Metaverse in 2032 1
 
Extended Reality Emerges 3
 
Your Own Personalized Metaverse 4
 
The Rise of Bots and Digital Humans 6
 
The Ubiquitous Metaverse 9
 
Chapter 2 What Is the Metaverse? 11
 
From Snow Crash to Meta 13
 
Defining the Metaverse 19
 
The Metaverse Represents the Next Digital Shifts 21
 
Changes to Digital Identity 23
 
Changes to Digital Value 28
 
Digital Respect and Signaling Identity 30
 
Access to Exclusive Internet Experiences 31
 
Crowdfunding 2.0 33
 
Changes to Internet Immersion 36
 
It Starts with Web3 Communities 39
 
What's the Metaverse's Interface? 40
 
Preparing for the Metaverse 41
 
Chapter 3 Why You Should Care About the Metaverse Now 45
 
The Well-Timed Interest Geek 47
 
Interest Geeks of the Metaverse 50
 
Interest Geeks Over Power Brokers 53
 
Chapter 4 History of the Metaverse 57
 
La Réalité Virtuelle 58
 
The Early Internet 60
 
Early Virtual Worlds 62
 
Blockchain and Digital Assets 65
 
The Modern Metaverse 68
 
Chapter 5 The Metaverse Building Blocks 75
 
The Main Metaverse Tools 78
 
The Secondary Metaverse Tools 82
 
Building Your First Metaverse Asset 85
 
Chapter 6 Enter the Metaverse 87
 
Sandbox Metaverses 92
 
Decentraland 93
 
The Sandbox 103
 
Cryptovoxels 105
 
Somnium Space 105
 
Honorable Mentions 106
 
Gaming Metaverses 108
 
Miscellaneous Metaverses 114
 
Digital Presence 114
 
Phygital Commerce 115
 
Readymade Metaverse Environments 116
 
Social VR Worlds 117
 
The Mass Migration to the Metaverse 118
 
Chapter 7 Metaverse Assets 121
 
What We Will Own in the Metaverse 125
 
Avatars 126
 
Accessories 129
 
Objects 132
 
Real Estate 134
 
Metaverse Asset Management 136
 
Chapter 8 Challenges of the Metaverse 139
 
Interoperable Economies 140
 
Interoperable Graphics and Hardware 145
 
The Negative Narratives of the Metaverse 147
 
Chapter 9 Your Metaverse Plan 151
 
Designing Your Metaverse Plan 152
 
For Brands and Corporations with IP 153
 
For Entertainers 156
 
For Metaverse Interest Geeks 157
 
Further Reading at MetaverseQT.com 158
 
Index 161

About the author










QUHARRISON TERRYis the bestselling author of The NFT Handbook, a detailed guide on how to create, sell, and buy non-fungible tokens without the need for a technical background. He is also a notable entrepreneur and growth marketer who has advised Mark Cuban and his portfolio of 200+ venture companies. In addition, QuHarrison is a 4x recipient of LinkedIn's Top Voices in Technology award. SCOTT "DJ SKEE" KEENEY is an award-winning creator,producer, entrepreneur,media personality,investor, philanthropist, and futurist. As a driving force behind some of the most influential brands and artists over the past two decades, he is a pioneer in the metaverse operating multiple experiences as the founder of DXSH.mv Studios and also serves as the Chief Metaverse Officer at TSX Entertainment. Visit djskee.com for more information.

Summary

The metaverse is here. Are you ready?

In The Metaverse Handbook: Innovating for the Internet's Next Tectonic Shift, a duo of experienced tech and culture experts delivers a can't-miss guide to participating in the most promising new technology since the advent of the web. Through dozens of metaverse creator case studies and concise, actionable insights, you'll walk away from this book understanding how to explore and implement the latest metaverse tech emerging from blockchain, XR, and web3.

In The Metaverse Handbook, you'll discover:
* What the metaverse is, why you should care about it, and how to build your metaverse strategy
* The history of the metaverse and primers on critical technologies driving the metaverse, including non-fungible tokens, XR, the blockchain, and web3
* How to unearth unique metaverse opportunities in digital communities, commerce, and immersive experiences

As the metaverse has rapidly become the technology platform and marketing buzzword of the future, this new reality for companies, creators, and consumers is not easily understood at the surface level. Those who aim to be at the forefront of this exciting new arena must first understand the foundations and central technologies of the metaverse.

An essential resource for digital professionals, creators, and business leaders in the vanguard of the coming technology revolution, The Metaverse Handbook provides the go-to roadmap for your journey into the metaverse.

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