The Rhythm Image - Music Videos and New Audiovisual Forms

Music videos play a critical role in our age of ubiquitous streaming digital media. They project the personas and visions of musical artists; they stand at the cutting edge of developments in popular culture; and they fuse and revise multiple frames of reference, from dance to high fashion to cult movies and television shows to Internet memes. Above all, music videos are laboratories for experimenting with new forms of audiovisual expression. explores all these dimensions. The book analyzes, in depth, recent music videos for artists ranging from pop superstar The Weeknd to independent women artists like FKA twigs and Dawn Richard. The music videos discussed in this book all treat the traditional themes of popular music: sex and romance, money and fame, and the lived experiences of race and gender. But they twist these themes in strange and unexpected ways, in order to reflect our entanglement with a digital world of social media, data gathering, and 24/7 demands upon our attention.>

About the author

Steve Shaviro is Professor Emeritus of English at Wayne State University, USA, after forty years of university teaching. He has published numerous books about film and music videos, and about science fiction, including Digital Music Videos (2017), Post-Cinematic Affect (2010), and Cinematic Body (1993).

Product details

• Authors: Steven Shaviro
• Publisher: Bloomsbury Academic
• Languages: English
• Product format: Hardback
• Released: 15.12.2022
• EAN: 9781501388552
• ISBN: 978-1-5013-8855-2
• No. of pages: 240
• Series: New Approaches to Sound, Music, and Media
• Subjects: Humanities, art, music > Music > Miscellaneous; Natural sciences, medicine, IT, technology > IT, data processing > IT; Media Studies, MUSIC / History & Criticism, LITERARY CRITICISM / Semiotics & Theory, ART / Film & Video, Digital lifestyle, Music Industry, Music recording & reproduction, Media studies: internet, digital media and society, Internet and digital media: arts and performance, Digital, video and new media arts, COMPUTERS / Design, Graphics & Media / Video & Animation, Music recording and reproduction