Emerging Dynamics in Audiences'' Consumption of Trans-Media Products - The Cases of Mad Men Game of Thrones As a Comparative Study Between

The book investigates the new forms of agency possessed by national audiences with reference to two television texts: Mad Men (AMC, 2007-2015) and Game of Thrones (HBO, 2011-2019). Structured as a comparative study between two countries, Italy and New Zealand, the research aims to provide insights into the culturally specific similarities and differences that distinct audiences disclose in consuming the same texts.

List of contents

1. Introduction; 2. Rethinking Audiences in a Trans-Media, Transnational Age; 3. National Audiences and Consumption Trends in Nondominant Media Markets; 4. The Peculiarities of Mad Men and Game of Thrones in the Trans-Media Ecosystem; 5. Trans- Media Storytelling and Fans' Modes of Engagement: An Overview; Appendix I: Survey Questions; Appendix II: Focus Group Topics; Bibliography; Index.

About the author

Carmen Spanò holds a PhD in media, film and television from the University of Auckland, New Zealand. Her academic research interests lie in media representations and convergence, audience research, media reception and consumption.

Product details

• Authors: Carmen Spano
• Publisher: Anthem Press
• Languages: English
• Product format: Paperback / Softback
• Released: 30.04.2022
• EAN: 9781839985423
• ISBN: 978-1-83998-542-3
• No. of pages: 162
• Series: Anthem Series on Television Studies; Anthem Television Studies
• Subjects: Social sciences, law, business > Social sciences (general); Media Studies, Popular Culture, SOCIAL SCIENCE / Popular Culture, SOCIAL SCIENCE / Media Studies, TV & society, Social Science; Media Studies