Reconceptualizing English for International Business Contexts - A BELF Approach and its Educational Implications

This book presents a critique of current English as a Business Lingua Franca (BELF) practices using research conducted in Bosnia and Herzegovina. The authors identify English communication behaviours that hinder or promote success in the workplace, and trace these back to curricula and teaching practices.

About the author

Elma Dedović-Atilla is Assistant Professor and Head of the Department for Digital Communications and Public Relations, International Burch University, Bosnia and Herzegovina. Her research interests include English communication skills, English as a business lingua franca (BELF), the EFL/ELF dichotomy, English in use and English Language Teaching.
Vildana Dubravac is an Assistant Professor in the English Language and Literature Department, International Burch University and University of Zenica, Bosnia and Herzegovina. Her research interests include second/ foreign language acquisition, contrastive analysis of English and Bosnian and the historical and contemporary status of English.

Summary

This book presents a critique of current English as a Business Lingua Franca (BELF) practices using research conducted in Bosnia and Herzegovina. The authors identify English communication behaviours that hinder or promote success in the workplace, and trace these back to curricula and teaching practices.

Product details

• Authors: Elma Dedovic-Atilla, Elma Dedović-Atilla, Vildana Dubravac
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Hardback
• Released: 31.08.2022
• EAN: 9781800415997
• ISBN: 978-1-80041-599-7
• Dimensions: 156 mm x 234 mm x 16 mm
• Weight: 490 g
• Series: Language at Work
• Subjects: Education and learning > Adult education/adult education classes > Adult education class / course materials (language); Social sciences, law, business > Business > Advertising, marketing; English, BUSINESS & ECONOMICS / Business Communication / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Language learning: specific skills, Elt: English For Business, Language learning for business, professional and v