Language Management - From Bricolage to Strategy in British Companies

This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world.

About the author

Natalie Victoria Wilmot is Associate Professor in International Business and Deputy Head of the School of Management, University of Bradford, UK. Her research interests include language management, translation in organisational contexts and qualitative methodology.

Summary

This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world.

Product details

• Authors: Natalie Victoria Wilmot
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Hardback
• Released: 31.08.2022
• EAN: 9781800415928
• ISBN: 978-1-80041-592-8
• Dimensions: 156 mm x 234 mm x 14 mm
• Weight: 430 g
• Series: Language at Work
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Social sciences, law, business > Business > International economy; BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Business Communication / General, LANGUAGE ARTS & DISCIPLINES / Linguistics / General, LANGUAGE ARTS & DISCIPLINES / Translating & Interpreting, International business, Business communication & presentation, Translation & interpretation, Bilingualism & multilingualism, Bilingualism and multilingualism, Business communication, etiquette and presentation, Translation and language interpretation