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Sales Handle:A love letter to rice written by the founders of a brand that catapulted rice into fine dining, this book offers for rice what HEIRLOOM BEANS offered for beans-a beloved single subject cookbook bolstered by an author with true expertise and a trusted brand behind the book but without being a branded cookbook.Key Selling Points:RICE IS CENTRAL TO GLOBAL COOKING: As the staple food for more than half the world''s population, rice is ubiquitous and is the foundation of so many cultures. Its popularity has grown in the US in recent years, both due to the growing interest in gluten-free foods as well as the growing popularity of cuisines that focus on rice as the primary staple. This cookbook features recipes from so many rice growing cultures, including Japan, Korea, China, India, the Persian Empire, Italy, Finland, West Africa, the Caribbean, Thailand, Vietnam, the American South, and many more.ENGAGING, SINGLE-SUBJECT PUBLISHING: At its heart, this book is a single-subject celebration of rice and rice-based dishes. By combining a fun reading experience with simple and delicious recipes for the world''s most popular grain, RICE IS LIFE offers readers a new way to engage with rice and enjoy all the cuisines that make it a staple.NATURALLY GLUTEN-FREE: Rice and rice noodle-based recipes are naturally gluten free, as are all of Lotus Foods'' products. While that''s not the focus of the cookbook, it creates an extra selling point and a draw for people who have celiac disease, are sensitive to gluten, or are trying to incorporate less gluten into their diet for other reasons.CONSUMER:adults in their mid-20s to mid-50s who enjoy cooking at home, home cooks looking for a fun way to reimagine a pantry staple, fans of the dozens of cuisines that rely on rice (Chinese, Japanese, Indian, Filipino, Italian, Persian, etc.), people looking for gluten-free meal ideas who aren''t interested in ''diet cookbooks,'' fans of Lotus Foods and their products, readers curious about the history, cultural significance, and environmental impact of rice...
