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Sales Handle:A Japanese designer offers a compelling alternative way to engage with our possessions, our history, our environment, and each other.Key Selling Points:TIMELY TOPIC: As more people begin to question the structures of consumerism, this thoughtful book offers a different way of seeing the world. Satoh''s philosophy aligns perfectly with sustainable lifestyles.UNIQUE INSIGHTS INTO JAPANESE CULTURE: Japan is a huge cultural exporter and a booming travel destination. Many Japanese ideas and traditions-such as ikigai, forest bathing, and wabi-sabi-are being widely celebrated as pathways to a more fulfilling life. This book presents hodo-hodo, a concept not yet widely exported. Learning about hodo-hodo will enrich readers'' understanding of Japan, as well as inspire designers and other creatives in their work.AUTHORITATIVE VOICE: Taku Satoh has over four decades of design experience. His work is renowned in Japan, and he''s worked with major brands and museums and won many awards. Here, he shares wisdom drawn from his design expertise and his deep love for his culture.ACCESSIBLE CONTENT: The handy paperback format is perfect for a book that you will want to read and re-read. Satoh proposes fascinating and pertinent ideas in an unintimidating way.CONSUMER:- Designers and design students- Creatives of all kinds- Readers passionate about sustainability- Anyone interested in Japanese culture and history