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Transformation of the Industry in a Brand New Normal: Media, Music, and Performing Arts is a collection of contemporary research and interpretation that aims to discover the industrial
transformation in media, music, and performing arts. Featuring coverage of a broad range of topics,
including film studies, narrative theory, digital streaming platforms, subscription video-on-demand
services, marketing, promotional strategies of video games, distant music practices, music ecosystems,
contemporary orchestras, alternative music scenes, new voice-over techniques, changing
conservatory education methods, and visual arts, this manuscript of selected chapters is designed
for academics, researchers, media professionals, and students who intend to enhance their understanding
of transformation in media, music, and performing arts.
List of contents
Safak Sahin/Neslihan Anul Yilmaz/Yigit Emre Özaltin: Evolution of Video on Demand Platforms' Revenue Models and Advertising Strategies Based on the Demand of Consumers/Audiences - Sirri Serhat Serter: No Need for a Camera Anymore: Hey There! (2021) and the New Digital Film Style in the Post-Pandemic Era -Tuna Tetik: Transformation of Justice League (2017) to the Snyder Cut (2021) in the Digital Streaming Era: The Case of the Movie's Re-Release on HBO Max Four Years After the Global Theatrical Release - Ece Arihan/Dilay Özgüven Tetik: Local Case to Global Phenomenon: The Vanishing of Elisa Lam in the Digital Streaming Era - Hande Bilsel/Melike Gezgin: The Use of the Green Marketing Concept in Brand Communications: The Case of the H&M Fashion Brand - Görkem Bir: "Immersion" as a Promotional Strategy: Case of Cyberpunk 2077 - Aslihan Adlin/Özlem Ayça Boyacioglu: The Experience of Distant Music Practices in Istanbul in the Times of COVID-19 Pandemic - Ismet Aydin: Re-culturation in Music Ecosystem: Digital Music Villages in Turkey - Erman Türkili: A Short Review on the Orchestras: From West-Eastern Divan Orchestra to the YouTube Symphony - Nil Ipek Küçükbaslar: Independence in Music: Changing Experiences and Definitions in Turkish Alternative Music Scene - Ömer Vatanartiran: The Adoption of Digital Devices Among Voice-Over Artists - Bülent Sezgin: Transformation of Conventional Conservatory Educational Methods in Turkey During Pandemic - Nora Tataryan Aslan: Conclusion: Solidarity in Practice and Distribution of Precarity during the COVID-19 Pandemic Among Visual Artists - List of Figures -List of Tables - Biographines of the Authors
About the author
Tuna Tetik is an assistant professor in the Film and Television Department at Bahçesehir University.
He received his doctoral degree at Bahçesehir University, Cinema and Media Research program, and
directed short films and a documentary that received international awards. His research interests
are superheroes, comics, transmedia, film genres, video-on-demand services, and video games. He is currently lecturing several courses on digital editing and film production
Bülent Sezgin received his doctoral degree from the Ankara State University theatre program. He is
an associate professor in the Faculty of Conservatory at Bahçesehir University. He has directed
theatre plays and wrote original texts that are related to alternative theatre projects. His research
interests are game-based learning, drama in education, the Stanislavski system, alternative
theatre, curriculum development, and art education. He is currently teaching several courseson theatre theory and history, dramain education, and art education.
Ömer Vatanartiran has a BA in Communication and a Ph.D. in Organization Studies. He is a lecturer
at the Faculty of Conservatory at Bahçesehir University. He is a multi-dimensional communicator:
TV Presenter; university lecturer in theater, ethics, media and communications; experienced
voice-over artist, specializing in commercials, movies, and animations; and theatre actor with international experience.
