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Informationen zum Autor Cees Leeuwis is the author of Communication for Rural Innovation: Rethinking Agricultural Extension , 3rd Edition, published by Wiley. Anne Willem van den Ban was a Dutch scholar, whose work focused on agricultural extension. Klappentext This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level. Zusammenfassung aeo Previous edition entitled a Agricultural Extensiona has sold nearly 5000 copies aeo Covers the provision of education for agricultural improvement aeo Completely rewritten and updated; supported by the CTA (Technical Centre for Agricultural and Rural Cooperation). Inhaltsverzeichnis Preface x The CTA xii Part 1 Rethinking Extension 1 1 Introduction 3 1.1 Challenges for agricultural extension practice 3 1.1.1 Challenges for farmers and agriculture at large 3 1.1.2 Reinventing extension 11 1.1.3 In conclusion: a new societal function for extension 17 1.2 Objectives and outline of this book 18 Questions for discussion 21 2 From extension to communication for innovation 22 2.1 Historical roots and evolving conceptions of extension 22 2.1.1 Origins, early meanings and international terminology 22 2.1.2 Evolving definitions 23 2.2 Different types of communication services and strategies 29 2.2.1 Basic rationale of different communication services and strategies 31 2.3 Agricultural knowledge systems and other extension-related concepts 36 Questions for discussion 39 3 The ethics and politics of communication for innovation 40 3.1 The political implications of communication for innovation 40 3.2 The acceptability of government communicative intervention 42 3.3 The acceptability of non-governmental communicative intervention 43 3.4 Professional standards 45 3.5 Dilemmas regarding ethics and politics: an example 46 Questions for discussion 48 4 The role of communicative intervention in policy planning: instrumental and interactive approaches 49 4.1 Top-down planning and instrumental communication 49 4.1.1 'Blueprint' planning and problem solving 49 4.1.2 The instrumental model of communicative intervention 50 4.1.3 In conclusion 53 4.2 Process management and interactive communication 53 4.2.1 Process management towards innovation 53 4.2.2 Arguments for an interactive model of communicative intervention 55 4.2.3 In conclusion 56 4.3 Shortcomings and conditions: the relation between interactive and instrumental approaches 57 Questions for discussion 58 Part 2 The Relations Between Human Practice, Knowledge and Commun...
