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The analysis of the interaction in social networks has been increasing over time, this is due in part to the approach that is had with the external public through them. With the popularization of digital technologies, especially social networks, the digital media has established itself as a new space for interaction. For this reason, this article analyzed the public's reactions to the publication "CLAUDIO LÓPEZ: El nuevo alcaldesito de Bogotá" (CLAUDIO LÓPEZ: The new mayor of Bogotá) by the magazine Pelotazos. To carry out the research, it focused on the analysis of 277 comments posted on the social network Facebook of the newspaper El Tiempo, since it was the network that had the greatest influence on the controversy generated by the sports magazine. For this purpose, a general study was conducted on the interaction of users in relation to this event generated by the magazine Pelotazos de la ciudad.
About the author
Luisa Sánchez, social communicator and journalist with a postgraduate degree in digital communication management. She worked as a researcher and journalist for the University of Manizales. Carolina Valencia, social communicator and creative journalist with a postgraduate degree in digital communication management. She is a researcher. She loves reading and writing.
