Adoption of E-Banking - A STUDY OF CUSTOMERS' ATTITUDE, PERCEIVED RISK, AND TRUST IN THE ADOPTION OF ONLINE BANKING. DE

The research study aimed at investigating the customer's attitude, perceived risk and trust in the adoption of online banking. The research study concluded that customer attitude, perceived risk and trust have a significant positive impact on the adoption of online banking. Correlations and regression investigation were utilized to determine the underlying relationship between independent and dependent variables. The outcomes revealed that it has a significant positive effect on the adoption of Online banking services (OBS).

About the author

Dr. Ranjini M. L. having accumulated 15 years of valuable experience in the field of Administration and Research work. She has done Post Graduate Degree in M. Com (Banking), M.B.A (Marketing), PGDBA, NET Qualified, M.Phil and Ph.D in Commerce ¿ Banking. Researched in core area of Non Performance Assets in Banks and Online - Banking.

Product details

• Authors: Ranjini M. L.
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2022
• EAN: 9786204735498
• ISBN: 9786204735498
• No. of pages: 220
• Subject: Guides > Law, job, finance > Money, bank, stock market