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This research was conducted with the main objective of analyzing the tourist attractions found in the canton of Puerto Lopez, both cultural and natural, using strategic plans to motivate tourists to visit the coastal beaches and thus expand the socio-economic and cultural development of the canton, allowing to point out the influx of tourists, mainly defined by this region of the coastal profile. The theoretical frame of reference was elaborated to support the object of study, the methodology used corresponded to a descriptive study and the techniques used were field research. A situational diagnosis was necessary to delimit the study area and verify its current situation and the determination of other factors. An analysis was also carried out to determine how to contribute and encourage tourists to visit the coastal profile, using strategies that are visible and attractive to tourists. By means of the surveys, a complex study was carried out to determine which were the main strategies in a hierarchical manner and socialized with the community to motivate tourists to visit the coastal profile, using strategies that are visible and pleasing to tourists.
About the author
Engineer Carlos González Ugarte is an Ecotourism Engineer from the Universidad Estatal del Sur de Manabí. He has participated in presentations and awards at a national level and in the School of Leadership and Entrepreneurship program - UNESUM.
