How To Make It in the New Music Business - Practical Tips on Building a Loyal Following and Making a Living as a Musician

When How to Make It in the New Music Business hit shelves in 2016, it instantly became the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by music schools everywhere and considered "the best how- to book of its kind" (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that "big break" and take matters into their own hands. In this highly anticipated new edition, Ari Herstand reveals how to build a profitable career with the many tools at our fingertips in the post-COVID era and beyond, from conquering social media and mastering the digital landscape to embracing authentic fan connection and simply learning how to persevere. This edition breaks down these phenomena and more, resulting in a timeless must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music business.

About the author

Ari Herstand is a musician who has been featured in countless TV shows, commercials, and films. He is the CEO of the music business education company Ari’s Take and the host of the Webby Award–winning podcast New Music Business. He currently fronts the funk band Brassroots District.

Summary

Hailed as an “indispensable” guide (Forbes), How to Make It in the New Music Business returns in a significantly revised and expanded third edition

Product details

• Authors: Ari Herstand, Herstand Ari
• Publisher: W. W. Norton & Company
• Languages: English
• Product format: Hardback
• Released: 29.03.2023
• EAN: 9781324091868
• ISBN: 978-1-324-09186-8
• Dimensions: 188 mm x 244 mm x 41 mm
• Weight: 1230 g
• Series: Liveright
• Subjects: Humanities, art, music > Music > General, dictionaries; Social sciences, law, business > Business > Individual industrial sectors, branches; Music, Performing Arts, The arts: general issues, MUSIC / Instruction & Study / Theory, PERFORMING ARTS / General, BUSINESS & ECONOMICS / Industries / Media & Communications, MUSIC / Business Aspects, Biography: arts & entertainment, Music Industry, Theory of music & musicology, BIOGRAPHY & AUTOBIOGRAPHY / Music, Biography: arts and entertainment, Media, Information & Communication Industries, Theory of music and musicology