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This interdisciplinary book is the first to survey traditional and cutting-edge methods for the study of language attitudes. It helps readers choose a suitable research method, and guides them through planning and design, data collection and analysis. It is essential reading for researchers and students conducting research into language attitudes.
List of contents
1. An introduction to language attitudes research Ruth Kircher and Lena Zipp; Part I. Analysis of the Societal Treatment of Language: 2. Discourse analysis of print media Olivia Walsh; 3. Content analysis of social media Mercedes Durham; 4. Discourse analysis of spoken interaction John Bellamy; 5. Analysis of communication accommodation Jakob Leimgruber; 6. Variable analysis James Hawkey; Part II. Direct Methods of Attitude Elicitation: 7. Semi-structured interviews Petros Karatsareas; 8. Focus groups Michael Hornsby; 9. Questionnaires to elicit quantitative data Ruth Kircher; 10. Questionnaires to elicit qualitative data Lena Zipp; 11. Perceptual dialectology Chris Montgomery; Part III. Indirect Methods of Attitude Elicitation: 12. The matched-guise technique Verónica Loureiro-Rodríguez and Elif Acar; 13. The verbal-guise technique Marko Dragojevic and Sean Goatley-Soan; 14. The theatre-audience method Tore Kristiansen; 15. Experimental methods to elicit language attitudes among children Jasmine M. DeJesus, Radhika Santhanagopalan, and Katherine D. Kinzler; 16. The Implicit Association Test paradigm Laura Rosseel; Part IV. Overarching Issues of Language Attitudes Research: 17. Researching language attitudes in multilingual communities Bernadette O'Rourke; 18. Researching language attitudes in signing communities Annelies Kusters, Maartje De Meulder, and Erin Moriarty; 19. Researching language attitudes based on historical data Anna D. Havinga and Andreas Krogull; 20. The use of priming in language attitudes research Abby Walker, Katie Drager, and Jennifer Hay; 21. Mixed-methods approaches to the study of language attitudes Ruth Kircher and James Hawkey.
About the author
Ruth Kircher is a researcher at the Mercator European Research Centre on Multilingualism and Language Learning / Fryske Akademy (Netherlands).Lena Zipp is a scientific coordinator at the Department of Comparative Language Science, University of Zurich (Switzerland).
Summary
This interdisciplinary book is the first to survey traditional and cutting-edge methods for the study of language attitudes. It helps readers choose a suitable research method, and guides them through planning and design, data collection and analysis. It is essential reading for researchers and students conducting research into language attitudes.
