21 Days to a Big Idea! - Creating Breakthrough Business Concepts

Bryan Mattimore is a big idea guy-bringing in over $3 billion in sales for Fortune 500 companies through innovation projects. In Start Me Up: 21 Days To a Big Idea, Mattimore takes readers through a disciplined, creative process to help aspiring entrepreneurs create an original new business concept.

About the author

Bryan W. Mattimore is cofounder of the Growth Engine Company (www.growth-engine.com), a sixteen-year old innovation agency based in Norwalk, Connecticut. Bryan has facilitated over a thousand brainstorming sessions, and managed over two hundred innovation projects, leading to over $3 billion in new sales for a wide variety of Fortune 500 clients, including Kraft, Unilever, Ford, BNY Mellon, LVMH, Merck, and Pepsi. A cum laude graduate of Dartmouth, his last book on ideation and innovation process was IDEA STORMERS: HOW TO LEAD AND INSPIRE CREATIVE BREAKTHROUGHS (Wiley Jossey-Bass). He is also the inventor of the creativity training game, Bright Ideas.

Summary

Bryan Mattimore is a big idea guy—bringing in over $3 billion in sales for Fortune 500 companies through innovation projects. In Start Me Up: 21 Days To a Big Idea, Mattimore takes readers through a disciplined, creative process to help aspiring entrepreneurs create an original new business concept.

Foreword

Niche business website and blog advertising

Social media campaign utilizing diverse hashtag movement

Catalog-wide and holiday promotions

Strategic and dynamic pricing

Product details

• Authors: Bryan Mattimore
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Released: 17.11.2015
• EAN: 9781626818316
• ISBN: 978-1-62681-831-6
• No. of pages: 156
• Dimensions: 139 mm x 215 mm x 15 mm
• Weight: 196 g
• Illustrations: Illustrationen, nicht spezifiziert
• Subjects: Guides > Law, job, finance > Training, job, career; Social sciences, law, business > Business > Business administration; SELF-HELP / Personal Growth / Success, BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, BUSINESS & ECONOMICS / Careers / General, BUSINESS & ECONOMICS / Personal Success, Advice on careers & achieving success, Advice on careers and achieving success, Entrepreneurship / Start-ups