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Artificial Intelligence (AI) is here to stay. No longer confined to the world of science fiction, AI has infiltrated the mainstream and is the new electricity for business. Bestselling author, Bernard Marr, shows you how to harness and integrate it with your business strategy.
We all know about driverless cars, automated production lines and chatbots but how do you ensure your business keeps up and where do you start? Bestselling author and strategy guru, Bernard Marr, argues that AI absolutely applies to your business and explains how to design an AI strategy that will guarantee its success. The Intelligence Revolution explores the opportunities and challenges that come with this monumental new taskforce that is defining the new standards of business.
Guiding us through intelligent products, services and work processes, The Intelligence Revolution illustrates how new technologies are impacting customer experience, product and service design and work efficiency. Bernard Marr delights us with fascinating case studies of businesses excelling at maximizing the potential of AI like Netflix, Autodesk, Disney, Rolls Royce and Amazon.
Don't be left behind. Instead, discover how to turbocharge your business.
List of contents
Section - ONE: Introduction and setting the scene; Chapter - 01: The transformative impact of the intelligence revolution; Chapter - 02: How we got to the intelligence revolution; Section - TWO: Artificial Intelligence in business; Chapter - 03: Artificial Intelligence in business; Chapter - 04: Using AI to make more intelligent products; Chapter - 05: Using AI to provide more intelligent services; Chapter - 06: Using AI to improve your business operations and processes; Section - THREE: Getting ready for the intelligence revolution; Chapter - 07: Finding the AI opportunities in your business; Chapter - 08: Addressing people and culture needs; Chapter - 09: The need for ethics, trust and transparency; Chapter - 10: AI needs data (lots of data); Chapter - 11: The need for a technology overhaul; Chapter - 12: Leadership challenges in the intelligence revolution; Chapter - 13: A look ahead;
About the author
Bernard Marr is a digital transformation, AI and big data guru and a bestselling author. A strategic performance consultant, he has worked with and advised many of the world's best-known organizations including Accenture, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell on their business models and strategies. A frequent keynote speaker, he also writes on the topic of AI and big data for various publications including
Forbes, the
Huffington Post and
LinkedIn Pulse.
