Read more
Designed to take you from beginner to intermediate artist, this inspired guide contains new techniques and twenty jaw-dropping embroidery patterns.
About the author
Rachael Dobbins started the Used Threads Instagram as a creative outlet, somewhere she could document her progress and get into the swing of embroidering again, originally getting its name from gifted vintage cotton strands and threads, a collection of beautiful treasures from different eras. She stitches a range of things—from retro mid-century interiors and accessories to thread-painted landscapes and seascapes, from quirky 3D stitches that flow from the hoop to embroidered seventies-inspired clothing.
Stitching from a very young age, Rachael followed in the steps of her grandmother. After going down the fine art route and teaching herself to stitch, Rachael realized that embroidery was her main passion and graduated with a BA honours in textiles and surface design. Now combining both arts, Rachael likes to think that she pushes the boundaries of embroidery, treating the thread strands like strokes of paint on a canvas.
Summary
Designed to take you from beginner to intermediate artist, this inspired guide contains new techniques and twenty jaw-dropping embroidery patterns.
Foreword
Author social
- Instagram.com/usedthreads - 137k followers
- Facebook.com/usedthreads - 7k followers
- usedthreadsshop.etsy.com
- Countries - USA 24%, UK 6.9%, Brazil 5.2%, Turkey 4.0%, Russia 3.5%
- Istanbul 1.7%, London 1.4%, Moscow 1.3%, New York 1.3%, Bangkok 1.3%
- Age range - 18-24 19%, 25-34 46%, 35-44 20% ( 94% women)
Author’s marketing assets
I have 144K Instagram followers with up to 6,000 story views daily. I have built friendships within the embroidery community; we support each other’s achievements. I would like to send a few copies of the book out to embroideries who a big following
- @Gulushthreads - Kristen Gula 102K
- @Sarahkbenning - Sarah Benning 508K
- @Stitchingsabbatical - Michelle Staub 137K
- @cinderandhoney - Cait Amanda 135K
- @Thatembroiderygirl - Georgina Bellamy 70K
- @chloegiordano_embroidery - Chloe Giordano 264K
- @begoodnatured - Dani Ives 117K
- @Jessicalongembroidery - Jessica Long 348K
- @lizlpayne - Liz Payne 72.8K
- @Kathrin_Marchenko 337K
- @Ovobloom - Helen D Wilde 53.9K
- @ajpritchett - Adam Pritchett 45.9K
Amanda Seyfried is a fibre art lover, she currently follows me on IG, i could reach out to her and ask to send a copy her way.
I’ve worked with Anchor Threads before, I could reach out to them to ask if they would like to be featured as ‘the brand of threads’ that I will use in the book, in exchange for them promoting my book on their social media platforms or website. Or I could reach out to DMC threads, with the same proposal, as they have 425K following on IG.
Mini marketing plan
Creating a buzz around the book by hosting giveaways, for a chance to win a copy. Customers who have pre-ordered a copy of the book will be put in a prize draw, for a couple of lucky customers to win supplies to create a pattern from the book. Possibly creating a mailing list. I plan to create a pattern that will be included in the book and using that to promote on Instagram. That alone will pull in a lot of traffic.
