Advertising Concept Book 3e - Think Now, Design Later

The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition

About the author

Pete Barry began his career as an art director in London. He works as a copywriter in New York and teaches Advertising Design at Syracuse University. His most recent awards include a Gold Clio and an AIGA, and he was winner of the Pentagon Memorial Competition.

Product details

• Authors: Pete Barry, Barry Pete
• Publisher: Thames and Hudson
• Languages: English
• Product format: Paperback / Softback
• Released: 01.12.2019
• EAN: 9780500292679
• ISBN: 978-0-500-29267-9
• Dimensions: 198 mm x 239 mm x 33 mm
• Weight: 1111 g
• Illustrations: Illustrationen, nicht spezifiziert
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Advertising, BUSINESS & ECONOMICS / Advertising & Promotion, DESIGN / Graphic Arts / Commercial & Corporate, Illustration & commercial art, Illustration and commercial art