Storytelling for Business - The art and science of creating connection in the digital age

"Nothing connects people to engage emotionally with your business better than a well-told story - your story."
From mega-large corporations to tiny start-ups, every.... single.... business always has a story to tell. Before people choose to buy your product or service, or respond to a call to action, they need to understand how you will solve their problem or fulfil their needs.
Storytelling for Business reveals why storytelling remains the most impactful way to create a meaningful and sustainable connection with the people who matter the most to your business, and how to tell YOUR story well.

About the author

For more than 25 years, storytelling has been at the core of everything Rob Wozny has accomplished as an intrepid senior journalist, creative content strategist, and proven business communicator. Leveraging his passion and experience for storytelling, Rob works with business owners and leaders to understand their goals and align them with business storytelling ideas, personalized to attract and engage the people that matter most to them.
Author location: Manitoba, Canada

Product details

• Authors: Rob Wozny, SCMP Wozny
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Released: 31.05.2022
• EAN: 9781788603454
• ISBN: 978-1-78860-345-4
• No. of pages: 248
• Dimensions: 140 mm x 216 mm x 17 mm
• Weight: 290 g
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Business Communication / General, BUSINESS & ECONOMICS / Industries / Media & Communications, BUSINESS & ECONOMICS / Sales & Selling / General, Business innovation, Business communication & presentation, business strategy, Business communication and presentation, Sales and marketing management, Brands and branding