Fr. 85.00

Natalie Hanssens Mizik, Dominique M. Hanssens, Natalie Mizik

Handbook of Marketing Analytics - Methods Applications in Marketing Management, Public Policy,

English · Paperback / Softback

New edition in preparation, currently unavailable

Description

The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support.

Product details

Authors	Natalie Hanssens Mizik
Assisted by	Dominique M. Hanssens (Editor), Natalie Mizik (Editor)
Publisher	Elgar, Edward

Languages	English
Product format	Paperback / Softback
Released	28.06.2019

EAN	9781789904208
ISBN	978-1-78990-420-8
No. of pages	712
Series	Research Handbooks in Business and Management Series
Subject	Social sciences, law, business > Business > Advertising, marketing

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.