Fr. 236.00

Andrew Blake, Iain Macrury, MacRury Iain, Mica Nava, Nava Mica, Barry Richards

Buy This Book - Studies in Advertising and Consumption

English · Hardback

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Description

About the author

Mica Nava, Andrew Blake, Iain MacRury, Barry Richards

Summary

Contributes to the history and understanding of consumption and advertising. This book brings together a collection of writing on the study of advertising, consumer practices and the various directions of research. It is suitable for researchers, teachers and students.

Product details

Authors	Andrew Blake, Iain Macrury, MacRury Iain, Mica Nava, Nava Mica, Barry Richards
Publisher	Taylor and Francis

Languages	English
Product format	Hardback
Released	05.12.1996

EAN	9780415141314
ISBN	978-0-415-14131-4
No. of pages	368
Weight	640 g
Subjects	Social sciences, law, business > Sociology > Social structure research Advertising, SOCIAL SCIENCE / General, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Advertising & Promotion, Consumerism

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