Japanese Consumer Behaviour - From Worker Bees to Wary Shoppers

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

List of contents

Introduction; Chapter 1 Material Conditions; Chapter 2 Emotional Responses; Chapter 3 That ‘Typical Japanese’, The Baby Boomer Salaryman; Chapter 4 Women Spread their Wings; Chapter 5 Ideal Couples and Other Choices; Chapter 6 What’s Happening to the Children?; Chapter 7 Growing Old in an Aging Japan; Chapter 8 Real Places, Imaginary Spaces; Chapter 9 Putting Japan in Perspective;

About the author

Authored by McCreery, John

Summary

This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

Product details

• Authors: John McCreery, McCreery John
• Publisher: Taylor and Francis
• Languages: English
• Product format: Hardback
• Released: 06.04.2000
• EAN: 9780700712090
• ISBN: 978-0-7007-1209-0
• No. of pages: 278
• Weight: 453 g
• Series: ConsumAsian Series
• Subjects: Social sciences, law, business > Ethnology > Folklore; Japan, Popular Culture, SOCIAL SCIENCE / Popular Culture, BUSINESS & ECONOMICS / Consumer Behavior, Anthropology, SOCIAL SCIENCE / Anthropology / General, Consumerism