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Informationen zum Autor Olatunde Sobomehin, sam seidel, and Stanford d.school Klappentext "A vibrant, illustrated guide to blazing a unique and fulfilling creative path, from the Stanford d.school"-- Leseprobe Intro “Nine-to-five is how to survive, I ain’t trying to survive I’m tryna live it to the limit and love it a lot” —JAY-Z, “D’EVILS” In the twenty-five years since Jay-Z first rapped this line, he has released fourteen albums, founded a clothing company, served as president of a record label, taken charge of a media streaming service, become hip-hop’s first billionaire, and started a charitable foundation— and he is raising three children. These accomplishments were stated as goals in his lyrics over the years, and he has used his gifts to achieve them, all in the face of institutional racism and socioeconomic oppression. This is creative hustle: the unprescribed process, outside and inside of institutions, beyond mere survival, where our best innovation lives. Creative hustle is about activating our gifts to fulfill our goals. There is creative hustle inside us all. This book is about helping you find and fuel yours. “ The World Needs Your Creative Hustle We see creative hustle as the engine to fulfilling and surpassing one’s goals. It’s about living a life of integrity that taps into core values, relationships, and behaviors to contribute to the world in meaningful ways. Creative hustle is about dreaming big in every direction. Let’s deconstruct the phrase to get deeper into its meaning. Creative can be a fraught word. Perhaps you’ve sat in a room where someone has asked everyone to raise a hand if they consider themselves to be an artist. In a room full of five-year-olds, chances are almost every hand shot into the air. In a room full of adults, it’s likely only a few hands went up—at half-mast. Why? As our brains grow and develop, why do most people become less able to be creative or less able to claim it as part of our identity? Filmmaker and futurist Erwin McManus reflected in his book The Artisan Soul that after thirty years studying creativity, he sees that “the great divide is not between those who are artists and those who are not, but between those who understand that they are creative and those who have become convinced that they are not.” Much of our society has been constructed to discourage people from acting on their imaginations. And yet, we believe the world can be a more just and more beautiful place, and that getting there will require all of us to tap back into the creative confidence we had as children. “I’m a hustler, baby, I just want you to know. It ain’t where I’m from, it’s where I’m about to go.” —PHARRELL, “I JUST WANNA LOVE U (GIVE IT 2 ME)” The word hustle has a lot of different meanings and interpretations: It’s a ’70s dance step. A con. Getting something over on someone. Rushing oneself or someone else. There are some negative connotations here, but the word also represents a strong work ethic and indefatigable energy. Over the last several decades, hip-hop culture has redefined hustle to celebrate the determined drive required to thrive in the face of interlocking systems designed to subjugate. To hustle is to refuse to accept one’s current conditions. It can refer to illegal activity, and it can just as easily be used to describe making music, selling sneakers, and starting schools. We see hustle as the positive act of taking any idea and applying tenacity to making it happen. When we bring the words creative and hustle together their meanings are amplified. Creative hustle is the alchemy of imagination and ambition that will enable you to apply your gifts to reach your goals. As an action, creative hustle goes beyond the conventional to new ways of thinking and doing; as a person, a creative hustler is someone who seeks to live beyo...
