Fr. 300.00

John Balmer, Balmer John, Stephen Greyser, Greyser Stephen

Revealing the Corporation - Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing

English · Hardback

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Description

John Balmer, Stephen Greyser

An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations.

Product details

Assisted by	John Balmer (Editor), Balmer John (Editor), Stephen Greyser (Editor), Greyser Stephen (Editor)
Publisher	Taylor and Francis

Languages	English
Product format	Hardback
Released	13.03.2003

EAN	9780415284202
ISBN	978-0-415-28420-2
No. of pages	384
Weight	870 g
Subjects	Social sciences, law, business > Business > Management History, Media Studies, Business & Economics / General, Economics, Public Relations, BUSINESS & ECONOMICS / Organizational Behavior, Humanities, business strategy

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