Read more
Snake Oil is a breath of fresh air for business owners and entrepreneurs who seek to navigate the murky waters of digital marketing, squeeze more profit from their sales funnels, focus on projects that are verifiably important, and build a highly-scalable marketing operating system inside their business.
About the author
Dan Russell is an entrepreneur and marketing expert who built a seven-figure marketing agency from scratch just a few years after graduating from Indiana University. He now leads Vivid Labs, a marketing think tank dedicated to testing, publishing, and teaching cutting-edge marketing strategies to businesses around the world.
Over the past 10 years, Dan has used scientific marketing principles to unlock over $50 million in recovered annual revenue for his clients. He spearheaded a multi-year effort to build the NeuroTactic Library, a collection of field-tested marketing optimizations based on behavioral science and psychology research. This library remains the foundation of Dan’s flagship training protocol, the Marketing Scientist Masterclass & Workshops. Dan lives in Vero Beach, Florida with his wife.
Summary
Snake Oil is a breath of fresh air for business owners and entrepreneurs who seek to navigate the murky waters of digital marketing, squeeze more profit from their sales funnels, focus on projects that are verifiably important, and build a highly-scalable marketing operating system inside their business.
Foreword
- Focus on connecting with Entrepreneurs, Marketing Directors & CMOs, and Marketing agency/business owners
- Grow email list by continuing bi-weekly newsletters
- Network with Mastermind Talks and Cadre for speaking events
- Target Forbes and Adage
- Utilize international clients and contacts for promotions overseas
- Connect with audience on Facebook (11.9K+ followers) and grow presence on other social platforms
- Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews
