Fr. 236.00

Art Weinstein, Weinstein Art, William Winston, Winston William

Defining Your Market - Winning Strategies for High-Tech, Industrial, and Service Firms

English · Hardback

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Description

About the author

Art Weinstein

Summary

This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.

Product details

Authors	Art Weinstein, Weinstein Art, William Winston, Winston William
Publisher	Taylor and Francis

Languages	English
Product format	Hardback
Released	04.08.1998

EAN	9780789002518
ISBN	978-0-7890-0251-8
No. of pages	196
Weight	530 g
Subjects	Social sciences, law, business > Business > Economics BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing management, Sales and marketing, Sales and marketing management

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