A Japanese Advertising Agency - An Anthropology of Media and Markets

List of contents

Introduction; 1: Account Services; 2: Presentations; 3: Marketing; 4: Creative; 5: Media Buying: Newspapers; 6: Magazines; 7: Television; Conclusion

About the author

Brian Moeran

Summary

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads.

Product details

• Authors: Brian Moeran, Moeran Brian
• Publisher: Taylor and Francis
• Languages: English
• Product format: Hardback
• Released: 04.07.1996
• EAN: 9780700703319
• ISBN: 978-0-7007-0331-9
• No. of pages: 350
• Weight: 780 g
• Series: ConsumAsian Series
• Subjects: Social sciences, law, business > Sociology > General, dictionaries; Asia, SOCIAL SCIENCE / Regional Studies, Regional Studies, Regional / International studies, SOCIAL SCIENCE / Cultural & Ethnic Studies / General