Managing in the Media

First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

List of contents

Part 1 The media Environment:
The media industry - into the Millennium; British public service broadcasting; British Film Policy; European Union media policy; Mass media theory; Media and its cultural implications;
Part 2 Management theories and applications to the media industry:
The growth of business in the audiovisual industry; Behaviour in media organisations and organisational behaviour; Strategic management; Introduction to media law; Principles of media law; Media ethics;
Part 3 Media management in action
Production; Production project management in practice;
Glossary; Bibliography; Media timeline

About the author

Peter Block, William Houseley, Tom Nicholls, Ron Southwell

Summary

Divided into three sections, this book addresses the essential issues of managing media. It analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates.

Product details

• Authors: William Houseley, Houseley William, Tom Nicholls, Nicholls Tom, Ron Southwell, Southwell Ron
• Assisted by: Pamela Block (Editor), Peter Block (Editor), Block Pamela (Editor)
• Publisher: Taylor and Francis
• Languages: English
• Product format: Paperback / Softback
• Released: 14.03.2001
• EAN: 9780240515991
• ISBN: 978-0-240-51599-1
• No. of pages: 412
• Weight: 620 g
• Subjects: Humanities, art, music > Art > Photography, film, video, TV; Social sciences, law, business > Business > Advertising, marketing; SOCIAL SCIENCE / Media Studies, BUSINESS & ECONOMICS / Management, Films, cinema, PERFORMING ARTS / Film / General, Management and management techniques