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Like having coffee with an expert, this book shares irreverent tips and secrets from Chief Boredom Buster and 25 year event planning expert
Andrea Driessen on how to plan an event that will get people talking and participating. This book is like a high energy masterclass and brainstorming session all in one ¿ with actionable tips to transform your event planning approach within hours.
About the author
Andrea Driessen, Chief Boredom Buster at Seattle, WA-based No More Boring Meetings, is an internationally award-winning business owner who stages engaging, unconventional events with compelling thought leaders, fresh meeting formats and purposeful play. Her clients’ gatherings have participants returning to work ready to perform at their very best. A Professional Convention Management Association “Best-in-Class” speaker and 30-year event-industry veteran, Andrea has helped organize TEDxSeattle for seven years, and is a TEDSummit and TEDActive attendee.Rohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of five books and teaches marketing and storytelling at Georgetown University in Washington DC.
Summary
Like having coffee with an expert, this book shares irreverent tips and secrets from Chief Boredom Buster and 25 year event planning expert Andrea Driessen on how to plan an event that will get people talking and participating. This book is like a high energy masterclass and brainstorming session all in one – with actionable tips to transform your event planning approach within hours.
Foreword
Marketing Taglines for series: “Like Having Coffee With An Expert.” | “Not for Dummies or Idiots.” | “Useful Guidebooks Are Not 300 Pages.” | “The Guidebook You’ve Been Googling For.” | “Useful Advice For Business Badasses.” | “Start Faster, Get Better Results.”
National media publicity outreach (TV, radio and print) and 25+ podcast interviews planned
National keynote speaking tour (30+ large events per year - including planned speaking at large industry trade shows such as Digital Summit, Regional Forbes, CES, SXSW and NRF)
Op-Ed and guest articles planned for top tier business media (Business Insider, Inc, Fast Company)
Full page ads in national magazine during launch months (WIRED, BusinessWeek + others)
Promotion via author's existing email marketing lists and social media platforms (100,000+ targeted individuals)
Affiliate email marketing promotions via other industry lists (500,000+ targeted individuals)
Online social advertising promotions via LinkedIn, Twitter, Facebook
