Fr. 42.90

Future of Business Journalism - Why It Matters for Wall Street and Main Street

English · Hardback

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Description

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"Business owners, consumers and employees have relied, either directly or indirectly, on business news and information for centuries to make financial decisions - what to buy, who to hire, what products to produce. And that news and information has primarily come from various forms of media. But in the 21st century, that news and information has shifted to primarily provide content to only the big businesses and executives who can afford it while most consumers and small business owners are left scrambling to find the news they need to succeed and thrive. "The Future of Business Journalism" explores how the field evolved into this divide and offers solutions on how business journalism can once again provide the stories and content that a broad society needs"--

About the author










Chris Roush is the dean of the School of Communications at Quinnipiac University. He previously spent seventeen years at the University of North Carolina at Chapel Hill, where he started its business journalism program. He is the author or coauthor of ten books, including the textbook Show Me the Money: Writing Business and Economics Stories for Mass Communication. He has won awards for business journalism teaching and has taught business journalism on five continents.


Summary

In The Future of Business Journalism, Chris Roush shows the causes and consequences of business journalism's increasing focus on national coverage at the expense of local news and explains how the field can once again provide the content a broad society needs to make informed financial decisions.

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