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Metadata increases the return on investment of content systems by unlocking the potential to ingest, discover, and distribute assets. The book outlines the requirements for collecting data, and the guideposts for protecting and leveraging large datasets. It shows how metadata can empower content and digital operations.
List of contents
1 In Praise of Metadata: Lost and Found 2 Metadata: Some Assembly Required 3 Taxonomical Tenets 4 Definitions 5 Adjectivity: Language, Meaning, and Optimization for Content Curation and Discovery 6 Metadata Is a Human Endeavor 7 Governance 8 Metadata and Workflow 9 What Do Good Metadata, UX, and Search Look Like? 10 Please Feed the Robots Good Data 11 Building a Metadata Strategy 12 Metadata Maturity 13 Metadata Is a Love Note to the Future . . . Appendix: Metadata Manifesto Glossary Index
About the author
John Horodyski, MLIS, MAS, is a digital sleuth, author, pundit, librarian, archivist, strategist, and management consultant who loves many grand things. These include a great cup of coffee, the splendor of long breakfasts, the grandeur of long dinners, the luscious libations of champagne, a Negroni in summer, a Manhattan in winter, and vodka sodas with lime anytime (but not necessarily in that order), the subtle sublime sounds of minimalist piano and chillout, the principled positive power of metadata, the never-ending necessary life skill and joy of reading books, the physical and spiritual benefits of hiking in the mountains, and the beauty that can only be found anywhere in the Mediterranean, the island of Naxos, the Spanish Riviera, the Sunshine Coast of British Columbia, the Big Island of Hawaii and Hapuna Beach, and the warm desert sun and midcentury extravagance of Palm Springs for good living for my future home.
John is a Managing Director with Salt Flats, with executive management strategy experience in information management, including digital asset management (DAM), metadata and taxonomy design, content strategy, analytics, governance, MarTech, and marketing operations. John is one of the world’s leading experts on metadata and DAM and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from Consumer Packaging Goods and Retail, to Media & Entertainment, the Pharmaceutical industry, and Insurance. John is also an Adjunct Faculty member at San José State University, where he teaches a graduate course in DAM. In addition to regular training and public speaking on digital media and metadata, John is a board member/metadata editor of the Journal of Digital Media Management and a monthly DAM contributor to CMS Wire.
John lives in Vancouver, Canada, for now.
Summary
Metadata increases the return on investment of content systems by unlocking the potential to ingest, discover, and distribute assets. The book outlines the requirements for collecting data, and the guideposts for protecting and leveraging large datasets. It shows how metadata can empower content and digital operations.
