Invention in Pr

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells.

List of contents

Foreword, Author's Note, Prologue, Chapter 1: Invention in PR, Chapter 2: Types and Quality, Chapter 3: Type I: Invention, Chapter 4: Type II: Creation, Chapter 5: Type III: Transformation, Chapter 6: Misses, Chapter 7: Invention in a Crisis, Chapter 8: Habits, Chapter 9: Approach, Chapter 10: The Charge, Acknowledgments, About the Author, Index

About the author

Adam Ritchie advocates for public relations to evolve from its past as an organization's mouthpiece to its future as an organization's creative engine. Nationally regarded in the U.S., he's been named the field's most innovative professional (PRovoke), launched campaigns honored as the most creative (PRWeek) and runs a practice recognized as the top boutique agency in the country (PR News). He has won every award in the industry multiple times, presented at dozens of conferences and spoken at more than 50 universities on the topic of this book.

Summary

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells.

Product details

• Authors: Adam Ritchie, Adam (Adam Ritchie Brand Direction Ritchie, Ritchie Adam
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 30.06.2022
• EAN: 9781032107516
• ISBN: 978-1-0-3210751-6
• No. of pages: 122
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Business & Economics / General, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Advertising & Promotion, DESIGN / Product, BUSINESS & ECONOMICS / Development / Business Development