Fr. 110.00

International Business

English · Paperback / Softback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

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Written by a world-renowned author team and drawing together key theories and perspectives using Peter Buckley's Global Factory framework, International Business is the most coherent and engaging text for international business available.

List of contents










  • Part One: Context and Rationale

  • 1: Introduction to international business

  • 2: Theories of the international firm

  • 3: International business in context

  • 4: International trade theory and the firm

  • Part Two: The External Environment

  • 5: The institutional dimension

  • 6: The political dimension

  • 7: The societal dimension

  • 8: The economic dimension

  • Part Three: Managing the Global Factory

  • 9: Foreign operations modes

  • 10: Corporate social responsibility

  • 11: Marketing strategies

  • 12: International production and logistics strategies

  • 13: Global innovation management

  • 14: Financial management strategies

  • 15: Human resources management strategies

  • 16: Cross-cultural management strategies

  • 17: Formulating the strategic response

  • 18: Implementing the strategic response

  • 19: Conclusions



About the author










Peter J Buckley FBA OBE is Professor of International Business at Leeds University Business School, UK.

Peter Enderwick is Professor of International Business at Auckland University of Technology, New Zealand.

Hinrich Voss is Lallemand-Marcel et Roland-Chagnon Professor in International Business at HEC Montréal, Canada.


Summary

Written by a world-renowned author team and drawing together key theories and perspectives using Peter Buckley's Global Factory framework, International Business is the most coherent and engaging text for international business available.

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