Fr. 150.00

Phil Harris, Camille Schuster, Camille D. Schuster, Camille P. Schuster, Schuster Camille P.

Newer Insights into Marketing - Cross-Cultural and Cross-National Perspectives

English · Hardback

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Description

About the author

Camille P Schuster, Phil Harris

Summary

Newer Insights into Marketing analyzes and investigates international marketing strategies to determine effective marketing practices of businesses in the global arena. Containing case studies, tables, charts, and evaluations of specific marketing campaigns, this book allows marketers and market researchers to learn from the achievements and mistakes of other international companies.

Product details

Assisted by	Phil Harris (Editor), Camille Schuster (Editor), Camille D. Schuster (Editor), Camille P. Schuster (Editor), Schuster Camille P. (Editor)
Publisher	Taylor and Francis

Languages	English
Product format	Hardback
Released	20.07.1999

EAN	9780789007520
ISBN	978-0-7890-0752-0
No. of pages	104
Weight	350 g
Subjects	Social sciences, law, business > Business > International economy Market research, BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Marketing / Research, International business

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