Fr. 236.00

Globalization of Business - Practice and Theory

English · Hardback

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Description

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List of contents

Preface and Acknowledgments, Chapter 1. The Theory and Practice of Globalization, Chapter 2. Global Business Environment, Chapter 3. Globalization Discourse, Chapter 4. Globalization Dimensions, Chapter 5. Globalization and Regionalism, Chapter 6. Global Corporations, Chapter 7. Structuring Global Organizations, Chapter 8. Global Strategies, Chapter 9. Globalization and Competitiveness, Chapter 10. Global Managers, Chapter 11. Global Leadership, Chapter 12. Global Backlash, Bibliography, Index

About the author

Abbas J Ali, Erdener Kaynak

Product details

Authors Abbas J Ali, Erdener Kaynak, Kaynak Erdener
Publisher Taylor and Francis
 
Languages English
Product format Hardback
Released 15.08.2000
 
EAN 9780789004123
ISBN 978-0-7890-0412-3
No. of pages 354
Weight 810 g
Subjects Social sciences, law, business > Business > Advertising, marketing

Business & Economics / General, International business, Sales & marketing, Sales and marketing

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